About us
About Us
We’re a Canadian clothing brand based out of Peterborough, Ontario, built from a real passion for riding and the outdoor lifestyle. Most of our time is spent at Horseshoe Valley, where the ideas behind our designs come to life.
Over time, we’ve expanded our lineup to include a wide range of gear for both riding and everyday wear. Last year, we also introduced some ski pieces, continuing to grow what we offer.
What really sets us apart is our community. Through TikTok and Instagram, we’ve built a strong following of people who share the same lifestyle — riding, creating, and pushing the culture forward with us. Today, our products are worn across six continents, we’ve sponsored 100+ riders who represent our brand, and we ship worldwide.
This isn’t just a brand — it’s a community of riders building something bigger together.
